Privacy Policy

This Privacy Policy explains how Baker Ranch Dental Spa & Implant Center ("we," "us") handles information collected through https://bakerranchdentistry.com and related online tools, including the AI Smile Guide. Protected health information (PHI) you provide as a patient is governed by our HIPAA Notice of Privacy Practices and the California Confidentiality of Medical Information Act (CMIA), which take precedence over this policy.

• Information you choose to give us, such as your name, phone, email and preferred appointment time when you request a visit.
• Messages you type into the AI Smile Guide. The Smile Guide is designed not to request personal or health information, and we ask that you do not share it there.
• Technical data collected automatically: IP address, browser type, device, pages viewed, referring URL and approximate location.
• Cookies and similar technologies used for site functionality, analytics and, if enabled, advertising measurement.

• To respond to appointment requests and questions.
• To operate, secure and improve our website and Smile Guide.
• To measure the performance of our website and marketing in aggregate.
• To comply with legal obligations.

We do not sell your personal information and we do not share it for cross-context behavioral advertising. We do not use tracking pixels on pages where you would submit health information.

The Smile Guide uses a third-party AI model to generate educational responses. Conversations are processed to produce answers and are not used to make clinical decisions. Responses are not a diagnosis or a substitute for an in-person exam. For emergencies call 911.

If you are a California resident, you may have the right to:

• Know what personal information we collect, use and disclose.
• Request deletion of personal information we collected from you, subject to legal exceptions (for example, dental records we must retain under California law).
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information. We do not sell or share personal information.
• Limit the use of sensitive personal information. We only use it for purposes permitted by law.
• Not be discriminated against for exercising these rights.

To submit a request, call (949) 919-6140 or email info@bakerranchdentistry.com. We will verify your identity before responding and reply within 45 days. You may use an authorized agent with written permission. Medical information governed by CMIA or HIPAA is exempt from CCPA but remains protected by those laws.

California residents may request information about disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

Our website honors Global Privacy Control (GPC) browser signals as a request to opt out of sale or sharing. Browsers use Do Not Track signals inconsistently; we treat them the same as GPC where technically possible.

We use encryption in transit (HTTPS), access controls and vendor agreements to protect information. Website inquiries are retained only as long as needed to respond and for legitimate business records. Patient records are retained as required by California law.

Our website is not directed to children under 13, and we do not knowingly collect personal information from them online. Parents may contact us to schedule care for minors.

Baker Ranch Dental Spa & Implant Center, 26501 Rancho Pkwy S, Ste 202, Lake Forest, CA 92630. Phone (949) 919-6140. Email info@bakerranchdentistry.com.